Kenya Becomes The First Country Globally To Receive The Status Of The 'Safer Tourism Seal'

Kenya has become the first country in the world to be awarded status of the ‘Safer Tourism Seal’ by Rebuilding Travel in recognition of Kenya's efforts to ensure the safety of tourists during the Coronavirus pandemic.


Tourism Cabinet Secretary Najib Balala was presented with the award in a virtual event that was attended by global tourism leaders under the Rebuilding Travel umbrella, a global pro-tourism industry group composed of members of tourism boards, ministers of tourism, professional associations, industry stakeholders, researchers and academics as well as travellers.

Speaking after receiving the recognition, Balala said that the award is a testimony to Kenya's continued efforts to ensure travellers' safety following the global Covid-19 Pandemic.

"As a destination we have put together health and safety measures that are aimed at ensuring the safe re-opening of the tourism sector to ensure that our citizens, travellers and workers are well protected," he said.

To receive this recognition, a destination must address key aspects known as “tourism surety” through ensuring, travelers’ safety, security, destination’s reputation, economic viability, and health.

The seal, which is a recognizable symbol throughout the world, will be key to positioning Kenya as a safe and preferred destination.

Source: CGTN AFRICA

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